Research On Application Of Intelligent Packaging In The Integrated Design

In recent years, as the technology is developing and our life quality is improving, customers not only have physical requirements on fruits and vegetables, but also expect buying fresh and high-quality ones. Facing with this demand, it is very necessary to enhance the approaches in preservation and protection in the sales process of our agricultural products. However, nowadays, we still follow some traditional packing approaches (e.g. binding) to sale our domestic produce, for instances, use simple packaging structure, which can not protect our product effectively; On the other hand, we still lack of unified standard, multi-origin identification, picking date indication and preservation limit; Moreover, without brand recognition, customers will not have confidence in our food.Therefore, according to our innovation in the structure of sales packaging and the way to convey information, we have designed several new packing structures, such as optional hand-bag packaging, one-paper folding packaging, and multi-functional packaging. According to the implementation of intelligent packaging, we achieve holographic management in the sales and after-sales processes. In our design, we fully take into account the problems in advertisement and after-sales transportation, and finally fulfill high-end brand positioning in organic fruit and vegetable products, and effectively reduce the loss of our delicate goods while transporting across regions. As a result, we will raise the invisible value of the brand, and promote the economic benefit of the products to a large extent.