| With the further economic development of our society and the gradual upgrade ofconsumption structure, road passenger transport enterprises have established a transition tothe modern service industry development strategy, to meet the needs of the public multi-level.However, as the era of knowledge and information economy, the traditional hierarchicalorganization has been gradually revealed its limitations severely hampered its transformationprocess in the ever-changing market environment. Continuous improvement of road transportcapacity, road passenger transport enterprises must form a network organization relying onbusiness-related enterprises based on information networks, in order to rapidly improve thelevel of road transport services and achieve the transformation to a modern service industry.This paper adopts the combined methods of standardize research and empirical research,analyses the content and features of the network organization. Combined with the actualsituation of the road passenger transport enterprises, need to come to the road passengertransport enterprises build a network organization, including the needs, the needs of theservice processes and standardization of service innovation and customer-oriented innovation,processes and standards, culture, the three point of view, service and cultural needs. Throughthe analysis of road passenger transportation enterprise service network, constructing thenetwork is the realization that relationship road passenger transportation enterprise networkorganization the main way, put forward the relationship from the core layer, the cultural andnetwork Auxiliary layer three aspects of construction. According to the characteristics of theroad passenger transport enterprise network organization, the proposed standards, buildingcompatibility, complementarity and credibility as an indicator to determine compatibility,complementarity and credibility three angles selected by the network organizationpartners;corporate culture, corporate capacity, operations and corporate reputation as the twoindicators; three indicators of the business associate degree and the degree of informationintegration partner selection index system. Through the analytic hierarchy process analysis ofthe indicators for determining the weights to draw level indicators are highly complementary,the two indicators of corporate capacity, operating conditions, the three indicators of businessassociated with a higher proportion of the network organization to select partners. Usingfuzzy hierarchy estimation, construct network organization partners selecting evaluationmodel and the actual candidate enterprise application, concluded that the choice of morebetter. Combined with the connotation of mutual trust, and puts forward from mortgagesmechanism, and external environment mechanism and the internal working guarantee mechanism, on road passenger transportation enterprise network trust mechanismconstruction. Finally, through on-the-spot investigation, the passenger to the organization ofthe network Xin’An realization, members choose and trust mechanism generalization andother data, and concludes that the network organization is to improve the way of thepassenger transportation service Xin’An level, expand the service network. |
