| There are two manifestations of the news media:News report and News commentary. The former is subjective, the latter is objective, neither of which can be neglected or replaced. News commentary’s reporting style pays more attention to subjective opinion than objective reaction of traditional news report, meanwhile news commentary play an important role to reflect and guide public opinion. After many years of practice and development, television news commentary has become a new type of popular news, which completely reflects the characteristics of television communication and displays its special role in guiding public opinion.With the rapid development of science and technology, we have entered into a new time which constantly emerges diverse new media such as from the internet to mobile and from blog to micro-blog. At the same time, all kinds of media emerge in the form of comprehensive convergence and complementary, which indicates that the all-media era is coming. So, information carrier becomes more and more intelligent, convenient, and personalized. This phenomenon shows that the changes of medium technology inevitably influence the transmission mode and effect of information. Therefore, against such background of the new media age, public opinion in our country has undertaken great changes. Changes such as diversification of interest demand and opinion expression, the forming of liberal public opinion environment and opinion leader provide space to extend news commentary diversity.In China, TV news commentary programs began from1980’s, and became mature gradually in1990’s. For example, Tell It Like It Is, Topics In Focus, News Probe, News1+1, and so on. These TV news commentary programs build a buoyant platform for the public to express their opinion by using audio-visual sensory organs spread symbols. But irrational factors of public opinion have been exposed gradually due to the fragmentary and much information brought by new media, which affects the audience to form the new group identity or cognitive model. Therefore, this paper will focus on topics such as:under diverse all-media background, how to choose the topic for TV news commentary and integrate opinions, how to use narrative strategy and mode to leading public opinion.This paper will further analyze the story narration strategy of TV news commentary by background illustration, examples demonstration and conclusion. This text includes five parts:the first two parts focus on background analysis and illustration of the definition and types of TV news commentary programs. The last three parts focus on TV news commentary changes by introducing the diversification of language environment under the new media ambience, and discuss how to realize its public opinion leading role through the choice of the topic,narrative strategy and the integration of diverse opinions. |
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