Construction Of The Local Stations Public Service Channel

To highlight the growing economic and social development, televisionentertainment,"entertainment first" become a World of the wave, promote mainstreamvalues to create the responsibility of the media imminent. Chongqing TV public servicechannel, for example, according to the Chongqing TV public channel backgroundprofiles and status quo analysis, Chongqing TV public service channel during operationof Loss and Gain experience through the program mode of operation, evaluationsystems, program content and form of lessons for local stations to build a public servicechannels to provide experience.Through comparative study concluded that Chinese and Western public channels,public service channels for sustainable development, to maximize the effectiveness ofthe spread of television media, keep the "public good" characteristics of service at thesame time, public interest by playing the corporate title advertising, to increase theadvertising of high-grade patch, expand service areas, such as a fundamental guaranteefor the channel running source of funds in order to optimize the program form andcontent, and ultimately the service mission of public service channels.5.2blocks to construct the optimization of existing content and the form of platesof local stations public service channel strategy, a comprehensive analysis of theChongqing TV public service channels through the SWOT analysis, and concluded withthe existing program content and form of the feasibility of proposals to provide areference for other stations to build a public service channel.