Research For The Development Influence Of News Medium On Social Sport In Hunan

According to the related statistics, there is only29.6%people who have regular exercise in Hunan province. This ratio is lower than the plan of Hunan Sports Eleventh Five Year Plan, which takes the proportions of people that regularly participate in physical exercise in the total of Hunan’s people over1/3as target, and has a large gap to achieve universal fitness, universal participation. Such as Changsha City, according to2010Changsha City National Physique Monitoring Report,74.5%adults have not participated in their unit’s(or village’s) sports competitions over the past year. Hunan province is known as the developed entertainment industry, which has many playgrounds, moreover, Hunan Media pays more attention to lots of reports and conduction of a variety of mass entertainment, for example, super men and super women is a typical brand-name programs. However, the sport also has the function of entertainment and games, but it gets little attention in the Hunan Media. Media has the responsibility to monitoring of the social environment, coordination of social relations, cultural heritage, and supply for entertainment. Media have the responsibility and obligation to publicize the importance of sport and the organization and promotion of community sports. News media to promote the development of social sport is that, first of all, sports games or sports reports, be able to let the audience know related knowledge of sports from different cultures and health care. Secondly, A lot of interest in sports, mainly because people were conquered by the charm of sports stars on the pitch, and sports stars have the performance to be broadcast through the news media for athletic competition, so that people are able to focus on their favorite sports stars in the star appeal, the audience will generate more in-depth understanding and love of a sport. Our paper analyses the status of the Hunan Media’s report about social sport, and emphasizes the necessity of the news media influence the development of social sport; meantime, we further study the mutual relationship between the media and social sports in Hunan, and promote an effective countermeasures to improve the development of social sports.