The Research Of Postal Delivery Networks Basing The Core Competitiveness Theory

Through being baptized by the modern market economy, more and more people realized that the enterprise must have own core competitiveness, if they want to be a place in the future fierce market competition.It is well known that the websites spreading all over the country and the postal network are the core competitiveness of the China Post. Along with the development of the quantity and quality of the marketing competitors, the traditional delivery networks and the delivery ways did not adapt the quick rhythm and a plurality of requirement. At the same time, the China Post does not understand the importance of the delivery networks, so result in the lag of the delivery way. At present, the China Post tries to reform the delivery department internally. But how to improve the core competitiveness of the China Post through reforming the delivery network and internal settlement is still no systematic exposition.This article is a case study of the JiNan's delivery networks, using the theory of core competitiveness to analyze the postal core competitiveness, pointing out that the delivery networks is the China Post's core competitiveness.This article analyzed the present situations and the reasons of the postal delivery networks by analyzing literature information,Combining normative and example,comparing competitors through large amounts of data, and pointed out that the delivery networks faced with good market opportunities. So it would be instructive to understand and analyze the postal delivery networks.More over, this article creatively set some marketing programmers such as internal settlement; It would be theory meaning and practice meaning to solve the abuses of the delivery networks. Thirdly, this article pointed to combine regular mail delivery networks,EMS delivery networks with confidential mail delivery networks, in order to build a specialized company being independent in accounting and responsible for its own profits and losses.Reformed the delivery ways according to the present situation, and took the competitive and current business to EMS delivery networks from regular mail delivery networks.Facing the market opportunities, this article firstly proposed turning the delivery networks into a logistics post Terminal, really facing market and running independently. It would be a great help to benefit level,enhancing the post itself, even to positively affect the whole logistics market. At the same time, the article suggested to take differential price policy between urban and rural.This article passed through the research analysis of the theory of core competitiveness to analyze the postal system, and provided some views and opinions on the present postal delivery networks'reform, and open up some new ideas on the Construction of Core Competitiveness of the postal delivery networks.