Analysis Of Mass Media To Participate In The Value Orientation Of The Public Policy Process

The mass is a critical medi-factor between the public opinion and public policy.Mass media, as collector, spreader and communicate for information, increase the mass' opportunities expresses itself benefit and to know and participate in government policy, and supervise the administrative action of government, guarantees that government public policy is legal, democratic and scientific. In modern china, as economy reform going on and the speedup of society transformation, the mass media played a more important role in the process of politics.Analyze the development of mass media and to re-understand mass media' new characteristics. And much attention is paid to the positive and negative influence brought from the mass media development in the process of the public policy participation. And analyze the problems of current mass media and gives some valuable scenario and suggestions on strengthening self-construction of mass media, playing roles in public opinion guidance and intendance, creating positive public opinion environment promoting public media attainment and focusing on constructing harmonious media environment.