Jiangsu Journalism And Communication Majors Media Literacy Survey Research, And Education Strategy

Media literacy is the prolongation of the abilities of audition, expression, reading and writing. It is an ability that the individuals should learn and possess in modern society. At the age of media, through the media literacy education, people could control the characters and functions of media, and they could avoid the negative effects of bad information. They may use the media correctly for their self-development. When the students who specialized in Journalism and Communication graduate, they not only participate in media management or production, but also engage in media education. Therefore, their own media literacy ability has the significant influence on their profession and even the formation of a scientific, healthy media conception of the whole society. So, a comprehensive survey of the current condition will contribute in finding the problems and raising constructive advices in this field.Based on the conception of media literacy education, this paper analyses the matters and necessity of the media literacy education in china. Then, the research group investigated the undergraduates who major in Journalism and Communication in the universities of Jiangsu province by the method of spot check. Via the data, the researchers draw the conclusions. Finally, this paper makes the suggestions on the education policy, teaching mode and curricula build. Through the three aspects, we may elevate the degree of media literacy education in China.