Communication Vision Tv News Program

It is the most function for any television or television net to report news .During the days of intensive-racing gradually in the media industry, the quality of news program is one of the features of the core rival in the field of the television and it has very important meaning.According to the demand that communication must be fluent and be understood well, we should analyze the news program from the three aspects: communicator , audience and communication strategy in the view of communication.Firstly, the communicator in the TV news program. The communicator of the TV news program should be an opinion leader. Different countries, different development conditions of the society and different culture background have many concrete rules of opinion leader orientation. In our current Chinese media, the opinion leader of the TV news program should be the public characters, the media characters in the current communication and cultural characters of harmonious society.Secondly, the audiences in the TV news program. By the analysis of the audiences who often watch TV news program in the social development actuality, social psychology and social demand, we can know the requirement of theirs.Thirdly, the main communication strategy in the TV news program . It is amain strategy to communicate well by changing the content of the TV news into a story between the communicator and audience. That is to say, we can report news by the style of telling story .It is based on the insisting on reality, uses for reference to the style of literature narration and use the literature skill to make up the news material.