Contemporary Cartoon Toy Design Course

Under the developing tendency of contemporary cartoon & animation industry, product of cartoon toy has already become an important part of the industry chain. Contemporary cartoon industry obtains the profits not only by simply creating cartoon character, but also by combining the manufacture from the character and the product interactively. The amount of domestic cartoon products is fairly big, otherwise the self-creating design product is in a low level which causes the serious unbalance in the manufacture. The development of the cartoon product design is more than a requirement of the cartoon & animation industrial layout, furthermore it is a market which is based on the consumers.Comrade Jiang Ze Ming has ever said,"the innovation is done by the person with talent, the talent is based on the education". That means we drop behind because of the lack of the talent in field of innovation. The lack of the talent in field of innovation is due to the undeveloped design education. In conclusion, the innovation of the design needs the support from the design education.This article refers to the innovation of design education and makes a research about the situation of contemporary cartoon toy product market. Additionally it analyzes the direction for the development of cartoon toy design education in China, brings forward the studying requirement to the designer of the cartoon toy product and tries all the way to provide a new innovating proposal which would be worth in the design of cartoon toy in future for the domestic toy design education.