Traditional Chinese Elements With Modern Logo Design

The importance of the function and the effect on the sign presents more and more in our high-modernization and information society. The sign with the clear individual character is required to display largely on the country image and even small to the enterprise image or product image. However, the development of new materials and the new technology develops so fast that the new ideology, the new idea and the various abroad artistic culture thoughts swarm into frantically, which results in the traditional culture and arts would be impacted unpredictably. So on this condition, it is worthy of researching how to recognize the relationship between the traditional culture and the modern design. The below article takes the Peking Olympic emblem of 2008 as the breakthrough point, which decodes the Chinese traditional elements and how to applied them in the modern symbol design through researching systematically and analyzing concretely and then summarizes the creative idea of the modern symbol design.