Study Of Mobile Phones Under The Brand Image Design

In Chinese market, the competition of different mobile phone brands is very intensive. It is a very important strategy of the corporation to compete with others by establishing an identified brand image and good relationship with consumers. Therefore mobile phone corporations need to research the market of mobile phone and purchasing behavior and psychology of the consumers, then to establish an identified brand image of mobile phone fitting the time, location and the people. Since in a certain extent the form of mobile phone stands for the image of the brand, the research of the elements of the mobile phone form make the designer more reasoning, and make the form influencing the brand image deeply. When the form design of mobile phone and brand image are fused by the product image system, and the form is put in the content of the brand image, then brand image can inherit and continue better, and mobile phone form can express the brand image better. It makes the corporation not only win in one product but also in a series of products, then win in the brand competition.