| More and more people start to pay attention to occupational health and environmental safety at work, home and life with China's rapid economic development. However, China personal protection industry is restricted by workers with low safety awareness, employees inadequate attention to provide personal protection equipments according with government safety laws and regulations and lack of monitoring and enforcement by inspectors..Since 1980's the state promulgated a series of laws and regulations for work safety and occupational health, which booms the personal protection equipment industry.Due to huge market demands of about 30 billion yuan per year, many well-known Chinese and foreign enterprises have set foot in this market.As the preferred respiratory protection products provider, 3M occupational health and environmental safety division, took the lead to introduce new concept of labor protection in China and committed to provide quality products and valuable services, actively participated in establishing and improving safety product standards, occupational health education and training in many industrial enterprises, hospitals, public health and government agencies. After cultivating the market nearly 20 years, 3M has become the promoters and leaders of china occupational health.Based on the objective of 3M occupational health and environmental safety division, the writer studied the market from the macroeconomic environment, industrial competitiveness, as well as the SWOT analysis and summarized 3M's competitive strategy which was successful in the China market, then discussed 3M how to implement differentiation strategy. |
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