| Under the environment of global market and diverse customer demand, enterprises are facing the competition based on time and customer demand. It has been an inevitable trend for modern enterprises to pursue competitive advantage that is providing customers with customized products to comprehensively improve their satisfaction. Mass customization has become a strong trenchancy weapon for enterprises to improve their competitiveness. The strategic choice whether to implement mass customization to gain persistent competitive strength is faced by many enterprises. Studying the applicability of mass customization to offer reference value for enterprise's stratic decision on implementation of mass customization is the main purpose of this paper.Firstly, through the retrospect to studies on mass customization both domestic and abroad, research on mass customization deficient in implementation conditions and evaluation is pointed out. And there is both practical and theoretical significance to study mass customization's applicability. Secondly, basing on related theories about mass customization, a model of the influencing factors on mass customization's applicibility is advanced. And the factors are analyzed. Then a reference direction for enterprises to evaluate mass customization's applicability is provided.Thirdly, the applicable evaluation indicator system of mass customization is built, including the market competitiveness of enterprise, research and design ability, manufacture ability and organization management ability.Finally, the evaluation model of mass customization is built in virtue of fuzzy comprehensive evaluation. And MCE software is used to validate and ensure its result rapidly and veracity. From evaluation results, suggestions are proposed. |
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