Business Enterprises Brand-building Research In Shandong Province

With the fact that our country enters 21 centuries,various industry has all gained the increase advancing by leaps and bounds , commerce among them has also gained very big development, a lot of excellent enterprise and enterprise brand have appeared, has become our country economy important component in commerce and trade circulation field. But with the fact that our country joining WTO , the commerce and trade circulation field opening to the outside world further, Corp. enters large-scale transnational commerce numerously and confusedly encamp in, forcibly occupy market share. Face the so big and powerful competitor and extraordinarily fierce market competition, our country commercial enterprise has to consider the future way out problem, but the brand builds key of being future way out of commercial enterprise, makes the strong power commerce brand becoming commercial enterprise's a task of top priority. Shandong Province is big Chinese economy provinces being celebrated for manufacturing industry but, is going to come true from strong to economy province of big provinces of economy transition , must make the commercial enterprise brand steadfastly. The Shandong Province commercial enterprise brand the main body of a book is studied here under background, during the past builds a problem.Mainly, from five, major part are composed of the main body of a book. Part I has analysed thesis selected topic background and selected topic significance, and study a train of thought and main thesis content mainly; The main centring of Part II west relevance brand studies theory has carried out the insufficiency having summed up , pointing out the commercial enterprise brand to study theory; Part III builds current situation mainly to the Shandong Province commerce present situation , the commercial enterprise brand , have problem analyses as well as the future developing trend has been in progress; Part IV builds have problem according to Shandong Province commercial enterprise brand, respectively from the brand fixing position, the brand molds , the brand appraises, the brand develops this several brands construction key stage to have carried out concrete analysis, and difference on commercial enterprise brand construction tactics having given out the model suitable for use; Support system that Part V builds mainly from macroscopic and microcosmic analytical two aspect Shandong Province commercial enterprise brand, Oneself fosters the important effect and commercial enterprise having pointed out the government building hit the target in commercial enterprise brand to support the significance that the brand builds coming several aspect from corporate culture , framework of organization , talented person; The part, the main body of a book have summed up the defects that this item studies and the brand has developed to future commercial enterprise in concluding remark to have done a few thinkings.