COSCO'S Financial Diagnosis And Measures Research

With the world economy globalizing, foreign enterprises continuously enter into Chinese market, which makes domestic enterprises are facing great press-ure. Survival and development has been unprecedented challenged. As a kind o f scientific appraise system, financial diagnosis has high practical value on rec-tifying and reforming operation state and finance management, enhancing core competitiveness, and increasing economic benefits.Financial diagnosis originated in America after the World War II. Through a series of methods and measures, it analysis enterprise existing financial situ-ation and find enterprise financial problem, based on which can proposed the corresponding improvement measure. Then, the enterprise financial problem can be solved. Financial diagnosis provides a more scientific tools and methods on measuring enterprise financial level and checking their financial situation. With domestic economy development and fierce competition, financial diagnosis plays a more and more important role.China Ocean Shipping Company (COSCO) is a large multinational enterpri se group major in International shipping, logistics dock and ship building. As outstanding enterprise in domestic shipping industry, the financial conditions of COSCO are representative Therefore, using the research methods of combining theory and practice, combining with financial management, accounting, auditin-g and related knowledge, we can find enterprise financial problems, and explo-re enterprise development measuresThough Analyzing and diagnosing COSCO'finical condition, we can infe-rence domestic enterprises financial problem of structure and management, and give practical advices for domestic enterprises on financial analysis and diagno-sis.