Our Main Engineering Machinery Enterprise Expansionary Strategy Research And XCMG Growth Path Analysis

Over the past five years, China has become the world first manufacturing country of construction machinery first power. Leading enterprises represented by XCMG are already among the world top 10 in the world construction machinery industry. In the next five years or in the next decade, China construction machinery will finish his historic process, from China Manufacturing Country towards machinery Manufacturing Giant.This paper, through application of relevant strategic theory and expansionary industry development trend analysis related methods and expansion strategy, growth path related model, analytical tools, matrix, analysis current situation of our main construction machinery enterprise strategic expansion since 2000 (chapter 2), qualitatively and quantitatively analysis the construction machinery industry scale, development trend in the next five years in China (chapter 3), and further analysis the decision-making model expansionary strategy (chapter 4) and growth path analysis (chapter 5) in the next five years in XCMG, in order to provide the reference for formulating and implementing XCMG development strategy in the next five years This study is developed according to propose, analysis problem, problem-solving logic thinking, and the discussion of these issues are successive according to "the dissertation research logical framework".On the study of expansion strategy research of main construction machinery enterprises, it is enriched from the perspective to expansionary strategic research achievements. From the practical level,the exploration of XCMG growth path is of beneficial for sustained development and expansion of XCMG the enterprise strategy. This paper mainly select three construction machinery enterprise-XCMG, vanda heavy branch to study.Through the study of three enterprises, strategic choice orientation, expansionary motivation and major expansion mode choice, and through the analysis XCMG competition environment and capability advantages, this passage is trying to find out the ways and methods of rapid development that can help promote enterprise rising and hopes the other manufacturing enterprises can also learn something from it.