Study On The Development Of Kaifeng Culinary Tourism

In recent years, tourism has gradually developed into an important part of China’s tertiary industry,which plays a vital role in economic and social development. With the improvement of people’s materialliving conditions, the traditional tourism can not meet the needs of visitors any more. Tourists grow anincreasingly high demanding for novelty and sensory experience and for cultural tourism. As a traditionalfolk culture, food culture is an important tourism resource. Unique food culture can be attractive to tourists,and is also an important part of tourism activities. It is of special significance to clarify the relationshipbetween tourism and food culture, over ally strengthen the cultural construction of tourism, enhance thecultural quality of culinary tourism, improve the quality of the tourism industry, increase the marketviability and competitiveness, and promote better and faster development of tourism.Kaifeng, as an ancient city with a history of2,700years, has the charm of the civilization, which liesnot only in its long history, in its Bian embroidery and painting, but also lies in its culinary tourismresources. As the birthplace of Henan Cuisine, the food culture of Kaifeng is witnessed by manytime-honored brands. The snacks night market of Kaifeng has a long history. Meng Yuanlao of the NorthernSong Dynasty wrote in his book “Dongjing Menghua Lu” that “The night market wouldn’t close untilmidnight, and would reopen before dawn, on business all the night long.” The night market of Kaifeng hasa history of over1,000years, has become a unique view in the tourism development of the city, and suchabundant culinary tourism resources lays solid material foundation for the culinary tourism development ofthe city.With the historic city of Kaifeng as the research object, based on the analysis of the present situation ofculinary tourism development research, this paper defined the concepts of gourmet and culinary tourism,analyzed the existing problems lying in the development of Kaifeng culinary tourism from the level ofresource development, marketing and managing, pointing out its problems such as insufficient advertising,lacking of brand packaging and market innovation, insufficient mining of culinary culture connotation,night market environment and service awareness of the stand-owners need to be improved and so on. Onthe basis of such analysis, the paper build development models of culinary tourism of Kaifeng, an extensiondevelopment model of culinary tourism itself and an interactive development model of culinary tourism between the culinary culture and its urban carrier. The fifth chapter is the core of the paper. Starting fromthe many existing problems lying in culinary tourism development of Kaifeng City, the paper proposed theprinciples, ideas and initiatives of Kaifeng culinary tourism development, which consisted of the in-depthmining of Kaifeng culinary tourism culture, the carrier and manifestations of innovative culinary tourism,and the implementation of interactive development with festival tourism. The chapter focused ondeveloping derivatives of culinary tourism, improving infrastructure and the dining environment, and triedto design the Kaifeng gourmet tours, in order to provide practical guidance to the development of Kaifengculinary tourism.