Research On Marketing Effect's Comprehensive Evaluation System Of Electric Power Customer Service Center In Baoding

With the deepening of the economic system reform of our country, the reform of the electric power supply enterprises is also deepened. The electric power market shapes gradually. Facing the new tendency and new living environment, the electric power supply enterprises is in the situation that the opportunity and challenge coexist at the same time. How to exploit market, to make the scientific marketing strategy and to cultivate the new point of growth of electric power consuming becomes the important problem that the electric power supply enterprises should badly solute. So, the electric power customer service center arises. The electric power customer service center links up the electric power supply enterprises and electric power users effectively. It becomes the bridge and tie to link both up. In this thesis, considering how can the electric power customer's service center improve the marketing effect and improve the customer satisfaction, we propose the definition of electric power customer relationship management. We set up the comprehensive evaluation index system of the electric power customer service center in Baoding and make comprehensive evaluation on marketing effect adopting the fuzzy entropy method. We also use Visual Basic. NET to develop the marketing effect comprehensive evaluation system. It can offer the scientific basis for the administrator of electric power supply enterprises to adopt correct decisions.