The Study Of Wap Site Management In China

Mobile phone users in China is the world's superpower, the domestic WAP network users and the scale in the world strong demand for mobile Internet WAP sites reminder of siting heat wave. However, the current WAP sites exist in the more operational issues, such as the contents of Similarity, the station's sex, face tremendous pressure against piracy, there has been no looking to the benefits system so effective. WAP site problem solving is essentially a WAP site to establish the core competitive power, in obtaining legal and effective profit model, the mobile phone WAP site can encounter had overcome the crisis.The emergence of WAP network is to fill the traditional sense, the Internet's lack of mobility, the majority of mobile phone WAP mobile Internet users also saw in the portable nature of the Internet and the debris of. WAP network compared with the traditional Internet has advantages, there are inherent. Such as mobile WAP network restrictions by the screen by the user browsing time constraints, how users surf the Internet a short time to achieve attractive WAP site for users to establish and achieve profitability or the content of ads selling as many WAP sites need to be resolved.Conform to the trend of Internet marketing communications, WAP users online activities concern the "micro-content." This key problem is how to attract mobile phone users on its WAP site generated viscous, the formation of the site's unique core competencies, and on this basis to achieve profitability and future leaps and bounds. Attention to WAP site "micro content" active use "micro content" to win user acceptance and to create new profit point of business, in operation on the basis of content, in user management. Content management and user management are mutually reinforcing. Good content is a prerequisite to attract customers, loyal customers are profitable basis, effective means to achieve good profits continue to provide the necessary conditions for the content. This paper introduces a tool for wireless Internet-Mobile client software. "Micro-content" the context of mobile client software, whether operating in the WAP site what kind of role play, the article specific to 3G mobile portal client software group as an example of that mobile client software to maintain customer relationship and the role of innovation in its contribution to earnings.This article uses content analysis compares the mobile phone for all networks,3G mobile portal, mobile phone Sina, Tencent mobile phone network, and other site content, links, etc. profitability advantages and disadvantages of the "micro content" on how the context of WAP Web site content, user management, such as WAP sites and the formation of an effective revenue model.Compared with the traditional Internet advertising revenues depend on the profit model as a support, the need for innovative mobile WAP sites. Special forms of media to mobile phone user fees possible. Inherent limitations of mobile phone use development to become the shackles of their advertising, despite continuous technological innovation, constantly enrich the forms of advertising, mobile phone innovation and profitable WAP needed to circumvent the survival status of the Internet on advertising. WAP profitable future a variety of ways, development prospects, including content, WAP service charges will become the largest income.