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The Rise Of Urbanized Media

Posted on:2009-05-10Degree:MasterType:Thesis
Country:ChinaCandidate:W HuangFull Text:PDF
GTID:2178360245494558Subject:Journalism
Abstract/Summary:PDF Full Text Request
Currently, the China media has been changing rapidly. But this reform is c(?)osely connected with China urbanization. In the course of urbanization, the city gives the media new economic operation form, new receiver, new media cultural. We can say that it is the development of urbanization that leads to the different phenomena of China media. It is necessary to find the root.Therefore the result of the interaction of city and media is the naissance of the urbanized media, a new media which is great different form old media. Urbanized Media is the media which exists mainly in city, implements the marketability operation, takes the urban residents as the main goal audiences, takes the civic cultural as the frame, takes the equality, the democracy, the multi-dimensional thought as the leading thought. The starting of the Urbanized Media explains the present situation and the developmental trend of the China media, and it symbolizes that the China media has been in a new age of development.The paper tries to inspect the present situation of China media and carries on the macroscopic theory explanation and summary to it though urban development this new angle of view.
Keywords/Search Tags:city, urbanization, present time, China media, urbanized media
PDF Full Text Request
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