Confliction, Coordination And Amalgamation

There has been set a construction for traditional media which gives priority to the television, broadcasting and newspaper since long ago in China. Great changeshas taken place since the birth of a new kind of media------the website of meshwork.Especially after the year of 2003, the meshwork media of China has coming into a moment of flourish development, and at the same time, the grandness of meshwork has becoming a menace to the traditional media. What kind of relationship is between the traditional media and the meshwork media? Coexistence or substituent? This problem is the aspect and emphases of this study. In the point of view of the writer, there is both competition and coordination, or the amalgamation between the traditional media and the meshwork media. Moreover, the coordination and the conformity of the media is the direction of the future development. This study puts the concomitant actuality of the traditional media and the meshwork as a background, and discusses the relationship between the two kinds of media under the theory of the Mass Communication, Marketing and Economics.To the traditional media, the rising of the meshwork media brings both challenge and opportunity. Although the meshwork media has changed the visage of the traditional way of transmits, it does not mean that the meshwork is going to take the place of the traditional media.