Study On The Application Of Web-survey In The Reports

Using Web-survey to help report is an integration of the sociological research methods and traditional news reporting skills, which makes it possible for us to observe the society scientifically and give quantitative facts to the public. There is some practical significance for grasping the news facts. Then, how to use polls scientifically, especially use the Web-survey widely in the practice, and how to truly reproduce the public opinion and then meet the information needs of the audience, become an important topic aroused wide concern.Web-survey is being widely used in the mass media, for the following reasons: First, the gradual formation of a good democratic atmosphere; Second, the theories development of journalism science; Third, advanced scientific and technical means; Fourth, it meets the need of the media competition. Web-survey is mainly used in collecting news material. However, the Web-survey is only a complement to the conventional interview methods.Accurateness and objectivism is the consistent pursuit when we use Web-survey in reporting. However, due to technical defects, operator error and other confounding factors, the investigation outcome often deviates from the truths. There are three main reasons to explain this phenomenon: First, the limitations of Web-survey methods and non-standard operation; Second, moral risk triggered by a lack of professionalism; Third, poor readability caused by improper coding.Thus, there are three responses: First, to strengthen management and supervision, and establish strict operating standards of Web-survey; Second, the media and journalists should work together to improve the quality of the investigation; Third, create a suitable social environment.