Research Of The Customer Relationship Management Application In Post Trade

In recent years, more and more enterprises realize the importance of new technology and new concept along with the aggravating competition. Chinese postal service want to insure its existing profession position and develop constantly,Then it must rely on modern poatal commumication transmission Net and postal comprehensive business Information Network,raise postal service level,win customers constantly and widen market. Postal CRM management software is come out to meet this demand. Customer Relationship Management (CRM) is solutions of management of enterprise's sales and marketing department. It can be seen as a software subset and many technology or tools can be used for its implement, such as Data Warehousing, OLAP, and Data Mining etc. During doing my article, I took part in the research project of national post office-how to realize and design the Post Customer Relationship Management. And I did some research in the demand analysis, the function design and other aspect of this system.This thesis will discuss the CRM systematic application in postal profession and combine the Express business of Heilongjiang Postal service. The thesis is organized as follows. In Chapter One, the background of the project, and the developing condition of the CRM are introduced. In Chapter Two, The concept of the CRM and Data Warehouse is introduce, the relation of them and the relative basic theory are expouned. In Chapter Three, the present situation of postal service overall is analyzed, expound which kind of pattern and architecture should be adopted in the Postal CRM now and the prospect, and explain the function goal of the System, and so on. In Chapter Four, combining the specific business of Heilongjiang province postal express service department, a specific realization scheme and function display of the Postal CRM is showed.