Application Research Of Data Mining In Customer Relationship Management

As china enter into WTO. Chinese enterprises will meet more challenges from big foreign enterprises If they do not want to lose in the more fierce market competition, they must build up their own information infrastructure quickly Customer relationship management is an e-commerce solution which can prompt the market competition ability of enterprise by managing customer's data Both CRM and ERP (enterprise resource planning) and SCM (supplement chains management) build up the bases of information infrastructure of an enterprise, The core technologies of CRM are data warehouse and data mining Because the application of CRM in china begin not long ago, the research on the principles and applications of its core technology will prompt the pace of information infrastructure of enterprise and the application level of CRMFirstly , The thesis introduces the principles and technology of data mining, Then it gives the development and concept of CRM and the affection of data mining on CRM Further more , it emphasizes on the key problems in the application of data mining in CRM At last, it shows some common applications of data mining in CRM and analyzes some concrete casesThere are two distinguishing features of this thesis: First, it includes some new contents Because both the data mining and CRM are new technologies which develop In recent years and their application and research in our country just begin I have to read a lot of foreign articles during writing the thesis Second, it sees the problem from a new viewpoint I does not do the research from management viewpoint but do the research from its core technology a...