Research Of The Urban Vision Guidance System Design

Civil spirit is an important part of civil brand. The theoretical system of civil spirit has not been set yet nationally or abroad. Therefore, this paper focuses on the basis theory and performs some practical research. Civil spirit is the social meaning of the whole city existence. Civil spirit, the highest philosophy of the city, concentrates on presenting the holistic value conception of the city and the value tropism of the citizen. The system of civil spirit, which is the soul of the city existence, includes the value meaning of the city existence and development, the ultimate orientation of the city development strategy, the presentation of the city image, the statement of the image top-level conception, and the target annotation for different periods of city development strategy, etc.This paper studies the connotation, the development process, the effect, the content and the molding method of the civil spirit system, and discusses how the civil spirit can present the city's characteristics more definitely and efficiently, how to change people's thinking and behavior, and how the civil spirit presents differentiation design in city function, city characteristics and visual form.Based on the molding theory of the civil spirit system, the text made some deep research and discussion, mainly including the following aspects:(1) studying the connotation of the civil spirit system in detail, analyzing the influence the civil spirit made to the civil brand image, and summarizing the value of the civil spirit.(2) understanding the origin and development process of the civil spirit system via longitudinal historical retrospect, finding out the situation of the China's civil spirit system and the future development measures we should take, and putting forward instructive suggestions for sequential research.(3) forming a theoretical basis for civil spirit system molding via the molding principle analysis of world-famous cities' civil spirit system effect, content and differentiation design.(4) according to the research of the theoretical part, combining the civil spirit development, orientation, and molding principles of the district of Changzhutan, whose civil spirit molding is pioneering via the chance of "the integration of Changzhutan".