Marketization Operation Of Photography Products In Internet Times

Due to the influence of digitization and internet development, gigantic changes happen in various aspects of the photography field currently. From traditional camera to digital camera, from film medium to sensitization elements, great changes of photographic instruments also impact the related steps of photography products. The marketization of the photography products after they enter the markets is one of the steps, which is studied in this paper.By comparing the photography products marketing operations before and in internet times, by using theory of Marxism plutonomy, the author tries to find a solution for the photography products to be more salable, and to achieve their economic value and artistic value. At the same time, the author attempts to redefine the marketization of the photography products in widespread internet situation, and to prospect its development possibility. The photography products mentioned here not only refer to a few famous works, but also the works created by photography fans and students in school. One of the main problems that the author try to solve is how to guide these creations enter the markets.