Jingzhou Cultural Heritage And Cultural Tourism

Jingzhou is rich in cultural tourism resources, but because of the weak foundation for tourism development, tourism facilities are not in place, tourism promotion and marketing is not enough, and other unfavorable factors, the current status of the development of cultural tourism Jingzhou obviously Jingzhou have asymmetric rich cultural tourism resources, its culture resources not yet fully and effectively into a deep, high-quality cultural tourism products, which have a strong domestic and foreign tourists travel attraction. Cultural Tourism in the 21st century, the great development of domestic and international background, Jingzhou only with their own reality to catch up, and avoid weaknesses, and take the difference competition path of development of cultural tourism, the city can be competitive in the future in an invincible position. The development of cultural tourism, the Jingzhou, advantages outweigh the disadvantages, the opportunities outweigh the challenges, right time, therelationship between global economic and social development in Jingzhou!This article is divided into six chapters. The first chapter is an introduction, introduces the topic of the origin and significance of topic, the history and status of related research, research methods, writing ideas and the framework of the structure and main ideas and theoretical innovation. The second chapter briefly describes the history of Jingzhou. The third chapter describes the concept of cultural heritage and cultural heritage of the stock of Jingzhou, analysis derived Chu culture, three culture, water culture, the development of cultural tourism is the advantage of Jingzhou cultural heritage. The fourth chapter describes the concept of cultural tourism and cultural tourism profile of Jingzhou, points out the problems and the development of cultural tourism advantages and prospects. Chapter V detailed analysis of Jingzhou and the status of cultural heritage tourism development, focusing on the Chu culture Jingzhou Three Kingdoms culture, water culture, tourism development and current situation of religion and culture of Jingzhou, Guan Gong and cultural status of heritage tourism development and also were analyzed. The first three chapters of Jingzhou Cultural Heritage and the development of cultural tourism advantages and disadvantages of the main problems facing the basis of the analysis, then in response to Chapter VI of the theme of cultural tourism Jingzhou accurately locate the image, emphasizing its location should not only reflect the the Jingzhou profound culture and unique charm of the city, but also a good grasp of market orientation. The theme of cultural tourism image orientation should be "Chu ancient capital, the East Athens; three Jingzhou, southern Watertown." Based on this positioning, this paper put forward under Chapter VII of the development of cultural tourism initiatives Jingzhou, stressed the need to clear theme, create a cultural tourism brand. Darning Palace in Xi'an, Shenzhen Overseas Chinese Town, for example, that should be built in Jingzhou Park Chu culture archaeological sites, three parks, Jingjiang Watertown and other cultural tourism projects. In Jingzhou external propaganda of cultural tourism, but also consider creating "column" and "One Day", "a drama" and "one play" for the development of cultural tourism campaign trail Jingzhou, Jingzhou expand the influence of cultural tourism.