Study On Culture Marketing Strategy Of China Modern Teahouse

In recent years, with the fast, stable, sustaining development of China Tea Industry Economy, China Modern Tea House (CMTH) has become a new tea industry economical point of growth, and is gradually forming the tea industry mainstay, which has a well prospect to develop. The huge social efficiency and economic efficiency of CMTH has received much recognition from people. CMTH of the whole country grow profusely and quickly. For all that, true CMTH is very limited. Along with social economy rapid development and people living standard enhancement, the people have not been satisfying the material life, but is pursues in the spiritual culture satisfying. This give CMTH a good chance that it can use own culture superiority for the enterprise to create a bigger profit. Therefore, the CMTH must utilize the culture element to the enterprise marketing and formulate suit enterprise the culture marketing strategy, otherwise not only has wasted the excellent opportunity, also will be able to affect our country tea industry economy whole development.Now study on culture marketing of CMTH is in Initial stage. It can not satisfy request of implementation of CMTH culture marketing. So, strengthening the theory and the method researth is main safeguard of healthy and fast development of CMTH in future. After thorough researth on marketing theory and tea industry economic theory, this article analyzed the relations between demand and culture and value to fill blank of CMTH culture marketing domain. This article provided the quite complete theoretical foundation.Contraposing the developing present situation and the existence problems of the CMTH, Firstly this thesis has carried through the qualitative analysis to the CMTH connotation, defining the CMTH is the certain time product of development of our country teahouses, also is one kind of teahouses new form which when is develops to 20^th century 70's produces, namely tea-art houses. And summarized the macroscopic economical characteristic and function of CMTH; Afterwards utilized relative theoretical to discuss the question which appeared, and utilized the Porter's competitive advantage theoretical to analysis CMTH culture marketing for the first time; as well as analyzed feasible condition and superiority of implementing culture marketing in CMTH; Finally utilized service marketing 7P theoretical to set up several strategies of the CMTH implementing culture marketing.Although the teahouses had already existed in our country for over a thousand years, but as the teahouses in new time------CMTH, they are not ripe yet, in particularin cultural marketing aspect still many existing problems need to be solved. Finding solution to advance CMTH in order that it can develop healthily and sustaining, the fundamental research and the actual instruction are extremely essential, and many links all need further thoroughly to study.