Research On The Cultural International Communication Of Chinese Medicine From The Perspective Of Cultural Self-confidence

Traditional Chinese medicine is a traditional medicine with distinct national colors,embodying the health preservation concept of the Chinese nation,and has unique advantages in coping with complex and chronic diseases and promoting human health.Traditional Chinese medicine is not only the "guardian saint" of the Chinese nation’s health,but also contributes to safeguarding the health and life safety of people all over the world in the process of its external communication.As an important part of China’s excellent traditional culture,Chinese medicine culture contains rich philosophical ideas and spiritual values,which embodies the core value of national culture and is a precious wealth left to us by our ancestors.Promoting the dissemination of Chinese medicine culture is conducive to improving the sense of national identity and belonging,improving the cultural self-confidence of the Chinese people,and is also conducive to expanding the international influence of Chinese culture.This article consists of five main parts.The first part is the introduction,which mainly introduces the research background,research significance,relevant review,ideas and methods and innovation points of this paper.The second part introduces the theoretical basis related to cultural self-confidence and the cultural dissemination of Chinese medicine.Including Marxist theory of communication,Xi Jinping’s important discourse on TCM and the value of communication in Chinese Medicine Culture.The third part analyzes the necessity and possibility of the dissemination of TCM culture.Pointed out that the dissemination of Chinese medicine culture will inevitably play an important role in the great rejuvenation of the Chinese nation and the development of health in the world,and the advantages of Chinese medicine culture,The construction of "the Belt and Road" provides the possibility of dissemination.The fourth part summarizes the achievements and problems in the dissemination of Chinese medicine culture.It is necessary to clearly understand that the problems of Chinese medicine culture education and Chinese medicine culture translation need to be solved urgently.The fifth part is the suggestions on the communication strategy of Chinese medicine culture,propose strategies to solve problems through different approaches from different perspectives,continue to promote the dissemination of Chinese medicine culture,explore effective practical methods for disseminating Chinese medicine culture.Traditional Chinese medicine culture has made many achievements from tradition to contemporary,from knowledge to practice,from culture to service,but there is still some work to be done.The significance of this paper is to study the dissemination of Chinese medicine culture from the perspective of cultural self-confidence,in order to provide some suggestions for the dissemination and inheritance of Chinese medicine culture.