Research On The Theme Of Traditional Chinese Medicine Culture Applied To Game Design

In the context of media convergence technology,games have rich social functions in addition to entertainment functions.The increasing popularity of games has prompted the emergence of many games for the purpose of information dissemination and education.The feature of games that enable users to interact with information is an important factor that makes games superior to other types of media in the process of information dissemination.Gamification theory has experienced more than 20 years of development in the West,and has formed a relatively mature theoretical system.Therefore,this study aims to design and disseminate traditional Chinese medicine culture from the perspective of gamification.The design communication framework of traditional Chinese medicine culture from the perspective of gamification is developed,and a game product is developed for the dissemination of traditional Chinese medicine culture by using the principles of gamification design.The main content of this paper is divided into four parts: the first part is to analyze and summarize the relevant literature at home and abroad;the second part is the development of traditional Chinese medicine culture,and the necessity of gamification of traditional Chinese medicine culture is obtained,and through the game of traditional Chinese medicine culture The analysis of the elements in the process of design communication explores the design communication frame of the traditional Chinese medicine cultural game;the third part is through the analysis of the gamification design principles,the basic direction of the design of the traditional Chinese medicine cultural game is obtained,and the design of a game about traditional Chinese medicine culture is designed.The fourth part is mainly to test the works,to get the true knowledge through practice,so as to further improve the works and theoretical knowledge.