Research On The Integrated Development Of Traditional Chinese Medicine And Tourism Industry In Jiangxi Province

Traditional Chinese medicine Health tourism is the traditional Chinese medicine of traditional Chinese medicine industry and tourism industry development and become the emerging forms of mutual fusion,and the traditional Chinese medicine industry is a complex industry which covered the primary,secondary and tertiary industries,such as the cultivation of traditional Chinese medicine raw materials,Chinese patent medicine industry,traditional Chinese medicine culture industry,and traditional Chinese medicine medical service industry.Tourism industry belongs to the category of service industry with high permeability.Jiangxi province not only has a solid traditional Chinese medicine industry foundation,but also has rich natural ecological tourism resources and historical and humanistic resources.The combination of TCM industry and tourism industry can enhance the comprehensive industrial benefits of traditional Chinese medicine health tourism.For traditional Chinese medicine industry,the highly permeable tourism industry can promote the development of traditional Chinese medicine industry.For the tourism industry,the traditional Chinese medicine industry with wide coverage and long industrial chain has enriched and expanded the product system of the tourism industry,gradually transforming from the original traditional “leisure tourism” to “experience tourism”.In addition,the process of integrating the industrial elements contained in the traditional Chinese medicine industry into the tourism industry coincides with the idea of whole-region tourism emphasized by the transformation and development of tourism economy.The mutual integration of traditional Chinese medicine and tourism industry can generate new economic growth points and drive the economic development and employment of Jiangxi Province.Based on the theory of industrial amalgamation theory,this paper discusses how TCM industry and tourism industry in Jiangxi province can better develop TCM health tourism by combining theoretical analysis with empirical analysis.In the theoretical analysis part,the mechanism of the integrated development of TCM industry and tourism industry is summarized after summarizing relevant literature.In the empirical analysis part,field research was conducted on the construction of TCM health tourism industry base in Jiangxi Province,so as to deeply understand the current situation and problems of the integrated development of TCM industry and tourism industry in Jiangxi Province.And the correlation coefficient of traditional Chinese medicine industry and tourism industry in Jiangxi province is calculated by using the method of industrial integration degree in order to put forward constructive suggestions for the integration of traditional Chinese medicine industry and tourism industry in Jiangxi province to develop traditional Chinese medicine health tourism.The specific research ideas and layout of this paper are as follows:In the first chapter,the author introduces the background of this study for the purpose of the study,carried out the study of the theoretical and practical significance,at the same time,the scholars of traditional Chinese medicine health tourism research situation at home and abroad were reviewed and comprehensive overview,carry out the research idea of this study are given and specific technology roadmap.The second chapter makes clear that the research object of this paper is the traditional Chinese medicine health tourism industry formed by the integration of traditional Chinese medicine industry and tourism industry,and gives a comprehensive overview of the theoretical industry---industrial amalgamation theory and other relevant theories studied in this paper.The third chapter studies and analyzes the mechanism of the integrated development of TCM industry and tourism industry.From the perspective of industrial amalgamation theory,this paper explores the driving force of amalgamation and the path and the mode of amalgamation.This study considers that the internal driving force for the amalgamation of TCM industry and tourism industry is the change of market demand and the needs of the industry’s own development,while the external driving force for the integration of TCM industry and tourism industry is technological innovation and the support of government policies.The integration of Traditional Chinese medicine industry and tourism industry can be developed merging effect through technological function resources and market.This study holds that the amalgamation modes of traditional Chinese medicine industry and tourism industry include industrial chain extension amalgamation mode,technology penetration amalgamation mode and industrial agglomeration iamalgamation mode.In the fourth chapter,the author investigated the development of TCM health tourism industry in Jiangxi Province and summarized the development present situation of TCM industry and tourism industry in Jiangxi Province and the dilemma of TCM health tourism.The fifth chapter compares the methods used by the academic circles to measure the degree of industrial amalgamation through literature review,and finally selects the grey correlation analysis method to measure the degree of integration between the traditional Chinese medicine industry and the tourism industry in Jiangxi Province,and conducts sequencing analysis on the calculated coefficient of industrial integration degree.Chapter six puts forward countermeasures and suggestions to promote the integrative development of TCM industry and tourism industry in Jiangxi Province.This paper holds that the integrative development of TCM industry and tourism industry in Jiangxi province can give full play to the advantages of TCM health resources in Jiangxi Province and guarantee special funds.To build jiangxi TCM health tourism brand and cultivate local characteristics;To cultivate TCM health tourism service personnel,increase the fusion power,expand the scale of TCM health tourism industry,and consolidate the fusion effect.