Research On The Optimization Of The Profit Model Of Xiangjia Animal Husbandry Under The Influence Of The Epidemic

The spread and development of the new crown epidemic in the world,due to the pressure of transportation,has a huge impact on the sales of poultry farming products.The rapid impact on the production of the poultry industry in the whole country has caused serious unsalable sales of poultry products,a sharp drop in prices,and heavy losses in poultry breeding.Poultry breeding enterprises represented by Xiangjia Animal Husbandry must change from centralized breeding to decentralized on-site breeding to reduce long-distance transportation.This change has a major impact on the profit model of the Xiangjia Animal Husbandry Group’s industrial chain,and needs to be re-optimized and made to predict and make decisions.Responding to the continuing epidemic and improving and optimizing the profit model of poultry farming enterprises have great theoretical and practical significance for the sustainable development of the industry.The article firstly sorts out the literature related to environmental and corporate strategy research,corporate social responsibility research,corporate profit model research and agricultural enterprise biological asset value chain cost management,and expounds the value chain theory,corporate competition strategy theory,transaction cost theory,principal-agent The influence of theories and theories related to profit models on this article,followed by the introduction of the components of the profit model of poultry farming enterprises and the classification of profit models of the poultry farming industry,and the impact of national policies on agricultural enterprises and the profit model of poultry farming enterprises.In the next chapter,the development status of Xiangjia Animal Husbandry is introduced,and the basic financial analysis and the analysis of the existing group profit model are carried out.Then the article introduces the company’s existing profit model and development process,and proposes The problem and reasons of this model,the article then uses SWOT analysis to discuss the sufficient necessity of profit model optimization and proposes the goal of optimizing the profit model,and then proposes the general scheme design of the new "company-small intelligent base" profit model.And introduced the biological asset measurement mode under the new mode,and also carried out the analysis of corporate social responsibility under the new mode,and then focused on the strategic expansion of customer advantages,changing the main business income advantages,decentralized farming to reduce transportation costs,and adjustment of cost structure to reduce The profit model is described in seven aspects:production cost,setting reasonable breeding cost control goals,short-distance transportation to reduce sales expenses,and rational selection of venues to reduce management costs.Finally,suggestions for optimizing the profit model are proposed.Based on the analysis and research of the profit model,the article first applied it to poultry farming enterprises,and designed a new profit model optimization plan for the actual situation of Xiangjia Animal Husbandry Company under the influence of the epidemic,so as to benefit other poultry farming enterprises.Model development provides reference and reference.