Research On E-commerce Marketing Strategy Of Aquatic Products Of BFSH E-commerce Company Under The Background Of Rural Revitalization

China has a long history of agricultural development,and agricultural and rural resources are also very abundant,especially in rural areas where there are many opportunities and great potential for the development of agricultural(aquatic)product resources.In recent years,with the development and upgrading of the Internet,online shopping has become an essential part for most people.In the process of online shopping,agricultural(aquatic)products also play an important role.Therefore,this agricultural(aquatic products)e-commerce marketing put forward higher requirements.Many companies have innovated their sales direction and adopted a combination of online and offline methods.In this context,the country has also deeply promoted the development,innovation,and transformation of "smart agriculture".The "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agricultural and Rural Production and Management" issued in early 2021 proposed that in the new development stage,priority should be given to the development of agriculture and rural areas,rural revitalization should be comprehensively promoted,rural demand should be expanded,agricultural supply side structural reform should be deeply promoted,agricultural foundation should be more stable,and positive progress should be made in promoting the green transformation of rural production and lifestyle.Since 2015,many high-quality agricultural and sideline products have been sold on e-commerce platforms such as Taobao,Weidian,Kuaishou and Douyin.According to statistics,at present,the network of af has close to 400000,one of the star products,such as chu orange,three squirrel,the western agricultural brands such as using the power of network marketing,from production to sales of the supply chain,through good qc quickly won the love of consumers,occupy the consumer market of agricultural products,to help farmers increase production.In this case,many scholars Jiang agricultural products e-commerce marketing as a research hotspot.Based on S county of jiangsu province BFSH e-commerce marketing company as the research object,in the context of rural revitalization,facing a series of opportunities and challenges,according to "discover problems,analyze and solve problems," the research train of thought,the S county of jiangsu province BFSH e-commerce company,analyzing the status quo of electricity marketing of aquatic products And analyze its problems and reasons,from the aspects of marketing strategy,talent training and so on,put forward a series of countermeasures and suggestions to promote BFSH e-commerce company aquatic products marketing.To promote the development of BFSH E-commerce Company and local aquatic products e-commerce marketing in Sihong County,Jiangsu Province,to help local people solve the sales problems of agricultural products,increase farmers’ income,and accelerate the income increase of local farmers to get rich.