Study On Diversified Strategy Of Yichun Forest Industry Group Co.,Ltd

The deep reform of the old industrial base in Northeast China and the continuous progress of separation between government and enterprise in Yichun make the traditional forest industry enterprises face the demand of overall strategic transformation.HYFI Co.,Ltd is a large-scale state-owned enterprise in Yichun.Under the background of supply-side structural reform and mixed-ownership reform of state-owned enterprises in Northeast China,HYFI Co.,Ltd is faced with the requirements of long-term reform and in-depth development.The deepening of domestic competition and the development of international trade challenge HYFI Co.,Ltd’s long-term management and development route.Under the current development background,HYFI Co.,Ltd fully considers the effective control of resources and environmental quality assurance from the internal,and faces the fierce competition from domestic and foreign peers from the external.Diversified operation strategy is an important decision to reduce the dependence of HYFI Co.,Ltd on the traditional division of labor industry and realize the institutionalized transformation.It is also valuable for HYFI Co.,Ltd to develop in a resource-conserving and environment-friendly way and realize green development.However,HYFI Co.,Ltd will inevitably face multiple problems in the process of diversified management.Among them,the enterprise strategy lags behind the reform of separating government from enterprise,the development degree of business environment needs to be improved,and the transformation of the old industrial base in Northeast China is not complete.A series of problems exist for a long time,which are the key constraints for the formulation and implementation of the diversified management strategy of HYFI Co.,Ltd.In view of this,this paper uses statistical analysis,literature analysis,inductive and deductive methods and other research methods.First in yichun forest management development strategy to carry on the overall introduction,and then based on the problems in yichun forest diversified business strategy development,the marketization in forest products diversified management,the people more than fusion line product as a whole,investment drive business diversification and reemployment,forests product collaborative management as a diversification strategy target.The reemployment of market-oriented product line layout,layout of civil-military integration product diversification,investment and financing with endogenous and exogenous type undergrowth in forest products and economic coordination in yichun and the diversification strategy development of concrete train of thought.In order to ensure the gradual development of the diversified management strategy of HYFI Co.,Ltd,the enterprises should follow the steps of marketing production and marketing of forest industry products,production of military and civil products,strategic innovation of full-effect investment and financing channels,and development of forestry economy and underforest economy.HYFI Co.,Ltd should also start from the institutional,organizational and material perspectives to provide guarantee conditions for the implementation of the diversification strategy.Under the role of the above strategy formulation and strategy implementation,yichun forest can with new attitude in the face of the northeast region’s economic transformation and upgrading of structural requirements,to diversify strategic power of northeast revitalization and iterative yichun industry,promoting the yichun forest region coordinated economic and social development and the depth of the resource-based cities green development demand.