| The shortage of agricultural natural resources and ecological damage is relatively serious in China.The agricultural film covers a large area and has a wide range of applications in China.The unreasonable disposal of residual film waste causes non-point source pollution,which has become a bottleneck for the sustainability agricultural development.The Party Central Committee and the State Council attach awesome significance to the pollution control of the agricultural film.The Ministry of Agriculture and Rural Affairs together with multiple departments has formulated the Measures for the Administration of Agricultural Films in accordance with the decisions and arrangements of the central government In 2022,the Central No.1 proposed the technology of scientific recycling of agricultural film;Fujian Province launched a serious of measures to give instructions and solutions to agricultural film recycling and disposal practices,such as agricultural film quality inspection,but the effect has been minimal.Many domestic scholars have studied from the perspective of plastic film mulching technology and the impact of residual film on crop growth,focusing on recycling technology,recycling equipment and supporting facilities,and have not studied the impact on the choice of agricultural film disposal behavior from the perspective of farmers’ environmental awareness.The environmental pollution problems caused by farmers’ improper choice of agricultural film disposal behavior cannot reduce the damage to the soil caused by the residual film from the establishment of technical schemes such as recycling.In this context,this paper takes more than 300 farmers’ households in Nanping City,Fujian Province as the research object.Using field research and questionnaire survey methods to investigate farmers’ personal information and environmental protection awareness,and agricultural film disposal behavior,and from the perspective of environmental protection awareness,and from the perspective of understanding the influence of farmers on the choice of agricultural film disposal behavior.Firstly,an analysis of the mechanism between farmers’ environmental awareness and their choice of agricultural film disposal behavior based on the theory of consciousness,planned behavior theory,behavioral decision-making theory and TAM model.Secondly,the research hypothesis is proposed that the latent variables of environmental awareness have an impact on the perceived usefulness and ease of use of agricultural film disposal,the perceived usefulness and ease of use of agricultural film disposal have an impact on the attitude towards disposal,and the attitude towards disposal has an impact on the choice of disposal behavior.Thirdly,construct the index system of observation variables,use the Likert scale to design the questionnaire,and conduct descriptive statistical analysis on the data through the calibration and reliability of the questionnaire data,and find out the problems.Fourthly,construct a structural equation model and use Amos system analysis to conduct an empirical study on farmers’ environmental awareness and the influence of their choice of agricultural film disposal behavior.The research results show that:(1)Education level,agricultural film disposal facilities,environmental protection knowledge,policies and regulations,and labor input have a significant impact on the perceived usefulness of agricultural film disposal and the perceived ease of use of agricultural film disposal;Perceived usefulness of agricultural film disposal and perceived ease of agricultural film disposal all have a significant effect on attitudes towards wanting to dispose;Attitudes towards disposal have a significant effect on agricultural film disposal behavior.(2)It is proved by data that the influence of “environmental protection knowledge” on “perceived usefulness of agricultural film disposal” has the largest absolute value,and the influence of "education level" and “policies and regulations” on “perceived usefulness of agricultural film disposal” is the second And the third;“Agricultural film disposal facility” has the greatest impact on “perceived ease of use of agricultural film disposal”;“Labor input” has the second-largest impact on “perceived ease of use of agricultural film disposal”.Finally,according to the empirical results,three countermeasures and suggestions are put forward:(1)Strengthening vocational skills education for farmers to enhance environmental awareness.(2)Improving agricultural film disposal facilities and increasing the efficiency of agricultural film disposal for farmers.(3)Strengthen policies,regulations and publicize to raise environmental awareness. |