Research On The Current Situation And Countermeasures Of Ideological And Political Education Of Colleges And Universities Under The Background Of New Media

With the rise of the Internet,new media with network media as the core has gradually become a part of People's Daily life,which is especially highly sought after by the young generation of college students.In a certain sense,the young people born in the 1990 s are called "digital natives".Therefore,how to make effective use of network media and other means to do a good job of ideological and political education for college students under the new media environment has become an issue of The Times.The research adopts the method of combining literature research and empirical research.On the basis of reviewing the literature,the core concepts and categories in the research and relevant theoretical basis are clarified.Secondly,480 questionnaires were distributed through the questionnaire research method.It is found that the main reasons for the problems in the process of ideological and political education in colleges and universities,such as unclear goals,disunified forces and imperfect systems,are the lack of innovation in the ideological and political education in colleges and universities,the failure to update the ideas in time,the lack of media literacy and the imperfect mechanism.The ideological and political education under the background of new media to keep pace with The Times,khalid ents of education,the multi-party cooperative education idea,through enhance the overall quality of the ideological and political education main body,optimize the environment of ideological and political education,enriching the content of ideological and political education,and strengthening the network ideological and political education to enhance the effectiveness of the ideological and political education and times,do it for something,because of from time to time,because of the potential new.