Kuaishou Short Videos As Cultural Production

Since 2016,short video platforms have developed rapidly.Kuaishou,as a typical representative of short video platforms,relying on its powerful artificial intelligence technology and its "decentralized" traffic distribution,in the three aspects of short video mode,traffic distribution,and community construction,it accurately meet the cultural needs of users in low-tier cities and townships.From the perspective of the reproduction process of short videos,Kuaishou anchors usually create short videos in order to gain attention and obtain economic benefits.They gain users' trust and recognition through virtual intimate interactions on the Internet and the very real audio-visual effect in short videos,enables Kuaishou users to actively participate in community building while watching short videos,which promotes the reproduction of short videos.In terms of the relationship between national policy,the Kuaishou platform and its users,on the one hand,Kuaishou attracts the general public to participate in creation with relatively low production threshold,guiding users to become digital laborers and promoting short video reproduction;on the other hand,as a cultural production and sharing platform mainly for the sinking market,Kuaishou provides a platform for most ordinary people,who were previously excluded from the main cultural production to make cultural.On the other hand,as a cultural production and sharing platform mainly for sinking market,Kuaishou provides a platform for most ordinary people who were excluded from the main body of cultural production to carry out cultural creation and obtain economic benefits.While transforming and upgrading needs,it liberates cultural productive forces,grants more cultural rights to most ordinary people who have been neglected,and renews the pattern of cultural production.