Research On Reading Promotion Strategy Of Henan Rural Library Under The Background Of Rural Revitalization Strategy ——Information Poverty Reduction Perspective

As a carrier to make up for the shortage of public cultural resources,rural libraries build a bridge between reading service resources and villagers,provide effective channels for information disseminators and receivers,and play an obvious role in narrowing the cultural gap between urban and rural areas,promoting information poverty reduction in rural areas,and promoting rural revitalization.At present,the national reading and its promotion activities are developing rapidly,but the reading promotion has not been effectively carried out in grass-roots and marginalized rural areas.As a large agricultural province,Henan has a large rural population,and the basic cultural demands of rural residents do not match the supply.Although Henan rural libraries have long been rooted in rural areas,the phenomenon of information poverty still exists in rural areas.Therefore,in order to further narrow the digital divide between urban and rural areas and accelerate the information poverty reduction in rural areas,the reading promotion activities of rural libraries need to be effectively promoted.In this context,this study,based on the perspective of information poverty reduction,discusses the promotion strategies of reading promotion in Rural Libraries under the background of Rural Revitalization Strategy.This study is mainly divided into the following three parts:The first is the basic research.Based on the research of library science theory,competitive intelligence and knowledge management theory and information management theory,this paper analyzes the current situation of informatization in rural areas of Henan Province(the education level of agricultural operators,the development level of agricultural digitalization,the construction of public cultural infrastructure),the basic construction of Rural Libraries(regional distribution,chronological distribution,opening hours,scale construction)Based on the analysis of the current situation of the ability development of reading promotion service in rural libraries(Reading Promotion subject,resources,content and evaluation),it is found that there is information poverty in rural areas of Henan Province,the basic construction of rural libraries is insufficient,and the ability of reading promotion service needs to be tapped.The second is the core research content.Based on the perspective of readers,this paper investigates the reading promotion of rural libraries in Henan Province,adopts the questionnaire survey method,collects questionnaires through network research and field visits,makes descriptive statistical analysis and factor analysis on the data,and reduces and matches the dimensions of 26 factors,so as to draw four mechanisms for rural libraries in Henan Province to promote information poverty reduction: rural library service mechanism,management mechanism Publicity mechanism and effect guarantee mechanism,the correlation analysis of the factors after dimensionality reduction shows that there is a positive correlation between the two in the four dimensions,and then focuses on the mechanism of eliminating information poverty in rural areas in the four dimensions;On the basis of questionnaire survey,the SWOT-PEST situation analysis method in competitive intelligence theory is used to demonstrate the advantages,disadvantages,opportunities and challenges of Henan Rural Libraries' reading promotion from the four dimensions of politics,economy,society and technology,and to comprehensively and systematically analyze the basis for Rural Libraries' reading promotion activities to speed up information poverty reduction in rural areas and promote rural revitalization.The last part is the countermeasures and summary.Based on the analysis of readers' perception and SWOT-PEST competition situation,this paper puts forward the promotion strategy of Henan rural library to promote rural information poverty reduction under the Rural Revitalization Strategy from the four subjects of reading promotion,namely,the government,society,library and readers.Finally,this paper makes a general and consequential discussion on this study,and points out the shortcomings and future prospects.