| Short popular science videos in the new media era are in full swing.In the creation of many short popular science videos,"Wuqiongxiaoliang" stood out,and gained more than 20 million fans on the whole network in more than a year,becoming the pioneer of short video popular science work.However,due to the short development history of popular science short videos,there is a lack of systematic research on these new works,and there is also a large gap in the academic narrative research of popular science short videos.Therefore,it is of great significance to take the representative "Wuqiongxiaoliang" short popular science video as the research object and analyze how to tell popular science stories well.The first part of this paper takes the short video "Wuqiongxiaoliang" as the sample,analyzes the characteristics of its narrative theme,narrative subject,narrative perspective,narrative time and narrative language,and answers the questions of what stories these popular science short videos tell and how to tell stories.The narration of "Wuqiongxiaoliang" short popular science video has a great change in the period before and after,so the second part analyzes its narrative turn,and excavates the performance and reasons of its change;The third part focuses on the narrative mechanism formed after the dynamic adjustment of "Wuqiongxiaoliang" popular science short video under the trend of democratization,commercialization and technological discourse development,and analyzes its narrative skills and strategies.The fourth part analyzes the inheritance and development of "Wuqiongxiaoliang" short popular science video on the narrative of science and education programs,and reflects on its enlightenment to the creation of short popular science video in the future,so as to provide ideas for the realization of high-quality development of short popular science video content ecology. |
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