| High quality TV news commentary can play a very important role.At present,China's TV news commentary has not been given due attention,and it is weakening in the new media environment.The TV news commentary One Step Forward launched by Beijing Satellite TV in June 2018 focuses on realizing the function of people's livelihood,which helps to reverse this passive situation to a certain extent,and can provide reference for the development of China's TV news commentary.One Step Forward belongs to the “salon style” and “main comment type” TV news commentary program on people's livelihood.It is mainly based on opinion information,supplemented by factual information.It has promoted the solution of some people's livelihood problems,and won wide praise from all walks of life.Compared with other TV news commentary programs,One Step Forward has fully realized various functions of people's livelihood,mainly as follows: firstly,building an efficient communication platform to promote effective communication between the government and the people;secondly,giving play to the media coordination function to promote reasonable problem solving;thirdly,continuously following up the development of events to ensure the real solution of problems;fourthly,recording the work of government officials.Fifthly,the dissemination of typical livelihood cases and the promotion of problem-solving methods.There are many reasons why One Step Forward can fully realize the function of people's livelihood.One Step Forward has made a proper function positioning and audience positioning,and the reasonable positioning of the program has effectively helped it realize the function of people's livelihood.The people-oriented attitude of One Step Forward is also an important reason for the realization of the function of people's livelihood.The success of One Step Forward is inseparable from its persist in journalism's code of conduct in content,interview,discourse,style and public opinion guidance,as well as its innovation in program theme,concept,form,content and technical means.The excellent program production team is an important guarantee for One Step Forward to realize the function of people's livelihood.From One Step Forward,we can see its adherence to the CPC's news theories,which is an important theoretical basis for its success.Although One Step Forward has fully realized some functions of people's livelihood and achieved certain success,it still needs to work hard to improve the quality and attract the audience.Firstly,it should further broaden its horizons and pay attention to the issues related to housing,as well as employment,health care,education and other important livelihood issues.Secondly,it should adjust the discourse content of the program,increase rational elite discourse and reduce emotional discourse.Thirdly,while enhancing the on-site interaction in the program,it is necessary to prevent the situation that the communication process of livelihood issues is hindered by personnel interaction,especially to avoid the adverse effects caused by taking the people involved in livelihood issues as the main on-site interaction personnel.Fourthly,it is necessary to timely and properly respond to the concerns of the audience and netizens,so as to avoid the damage of negative public opinion. |
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