Research On The Narrative Transformation Of China's Anti-epidemic Public Service Advertisement

In recent years,although the global economic level has been continuously improving,the living environment of human beings has become increasingly severe.Due to various reasons,the natural environment and biodiversity have been destroyed,and the frequency of various sudden public crisis events has begun to increase.As a result,large-scale emergent viral infections have become the key areas for public crisis prevention.As an important means of national prevention and control,public service advertisements are also an indispensable and important category of public service advertisements.my country's public service advertisements have been introduced for a relatively short period of time.Compared with foreign public service advertisements,they have obvious narrative shortcomings.However,we have experienced from scratch,from independent control of mainstream media to everyone being a producer,and only a dozen Years,the future of my country's public service advertising can be expected.Through comparative analysis,we can clearly see that from the SARS period to the Novel Coronavirus Pneumonia period,China's anti-epidemic public service advertisements have undergone a huge change in narrative.This indicates that with the continuous prosperity of the market economy,social life is becoming more abundant.The previous narrative model has gradually declined,and the living environment of public service advertisements has undergone great changes.To play a greater public welfare value,public service advertisements must constantly adjust their narrative strategies with the development of the times,from heavy publicity to heavy publicity.To guide and engage in the transformation of thinking from a human-centered perspective is a precise capture of the atmosphere of the times.In the era of information explosion,the audience's horizons are constantly broadened.To fight the epidemic,public service advertisements must integrate facts and break the conventions.The narrative of public service advertisements makes new useful explorations.The full text is divided into five parts.The first chapter is the introduction,mainly to clarify the topic background,research object,research content,research purpose and significance.;The second chapter combs the narrative literature review and related theoretical foundations of TV public service advertisements;The third chapter analyzes the narrative theme and the change of narrative perspective in the public service advertisement against epidemic disease from the perspective of narrative strategy.The fourth chapter is from the level of narrative space to fight against the epidemic public service advertising time,the transformation of narrative structure.The conclusion part is based on the development of the times and the social background,a brief summary of the reasons for the narrative change of the anti-epidemic public service advertisements,and a brief discussion of its existing shortcomings,hoping to provide a new thinking for the future public service advertisements against the epidemic From a perspective,we will provide active assistance to better endanger my country's epidemic prevention and control.