Research On Carnivalization Of Social Short Video Self-presentation

With the rapid development of new media in today's society,people are getting used to recording and sharing their life attitude.From the earliest text,graphics,to the video,the emergence of every social tool is impacting the daily life of the public.The birth of short video is the choice of the times.Although this new visual consumption meets people's spiritual and cultural needs,it also has many disadvantages.In the aspect of setting up correct values and aesthetic guidance of teenagers,there are a lot of crazy visions.It has greatly impacted the aesthetic value and cultural exploration of traditional social media.Social short video involves national politics,economy,culture,society and other fields.Its self presentation content and form are constantly updated,and Carnival characteristics are gradually emerging.The group Carnival of short video is particularly prominent in the context of contemporary social network.The platform subject and all kinds of user subjects take the maximization of interests and values as the core,mirror life scenes through information sharing and channel cooperation,and jointly complete the short video text production on the basis of empathy and poaching culture.This kind of production process,on the one hand,changes the elite production mode in the original video culture,reconstructs the aesthetic evaluation standard under the elite production through the popular perspective and demand,and creates a scene of participatory production;On the other hand,through the birth of Internet red economy and the transfer of cultural capital,it feeds back the consumption of mass culture,but it still can not change the game between commercial logic and cultural logic in production and consumption.From the perspective of parody theory and carnival theory,the carnival tendency of self presentation in social short videos mainly includes pan entertainment,ugliness appreciation and spectacle,showing the characteristics of subversion,universal and ritual.Its roots can be traced back to both individual and environment.From the individual point of view,there are three main causes: eyeball is king,flow is supreme,cognitive disorder.In the object dimension,the development of media technology,cultural penetration and market competition,as well as commercial interests to guide the consumption concept constitute the objective environment of Carnival phenomenon.As for the carnival of social short video,we should be vigilant from individuals to those in power,and adjust the distorted Carnival ideas in time to regulate the social environment.