Research On The Spread Village Related We Media Under The Background Of Rural Revitalization

Internet technology promotes the iterative renewal of the mode of information production,and also affects the change of the status and structure of the main body of communication,giving birth to the birth of a new main body of communication.In recent years,Internet platforms such as Kwai Fu have begun to sink from content to consumption to three or four City and rural areas.Short,fast and fast short video characteristics are unique to individuals.The expression form of the perspective embedded in the rural daily scene enriches the shaping and transmission of the farmer image in the new era.Farmers actively enter the market of self media communication,which has changed the previous top-down rural communication mode,and more and more rural life,with rural as the leading role,began to emerge.At the same time,the media involved in agriculture is also a new way to spread rural culture,enrich farmers and develop rural areas under the National Rural Revitalization Strategy.This paper uses content research and case analysis to analyze the representative agriculture related media in Kwai Fu's "happy country" project.With 150 short video data samples selected as the center,the four major aspects of agriculture related media are discussed,including communication subject,communication content,communication skills and communication effect.The specific characteristics of the process.Through analysis,it is found that the agricultural media has the positive characteristics of strengthening the subjectivity,paying attention to the detailed presentation and diversified realization methods,but also exposed the problems of insufficient attention to public issues,serious reality,and lack of sustainable development ability.Based on the analysis of the advantages and hidden dangers in the current development process of the agricultural self media,the paper puts forward the war of Rural Revitalization Under a slightly larger background,the agricultural media has multiple development values,such as activating and disseminating rural culture,driving rural industry development,attracting talents to return to their hometown,and creating value jointly with mainstream media.The grass root of the media is outstanding,and the visual expression of grounding gas is the main factor,which forms a unique media landscape in rural communication ecology.With the comprehensive implementation of the strategy of Rural Revitalization and the continuous development of new technology,the countryside will become a new territory for the dissemination and diffusion of new technology.Therefore,the media involved in agriculture should constantly stimulate the internal life force,give full play to its unique local regional advantages,and contribute to the grand goal of agricultural strength,rural beauty and farmers' wealth.