Study On Evaluation Of We Chat Public Account Information Service Quality Of Life Insurance Company

With the development of the Internet and the wide application of mobile network,the access to information services is more convenient and efficient.The rise of We Chat also brings new opportunities for all walks of life.Due to the characteristics of huge user group and convenient platform of We Chat,more and more enterprises provide information services for customers through We Chat public accounts.With the improvement of people's living water bottle,insurance gradually comes into people's life,among which the quality of information service also affects people's judgment of insurance company to a certain extent.At present,there is almost no research on the information service quality of insurance We Chat public accounts.From the perspective of the proportion,audience and scale of opening We Chat public accounts,life insurance companies are representative.Currently,there are 92 life insurance companies in China,most of which have opened their own We Chat public accounts.It is of practical significance to establish an evaluation model for the quality of information service of life insurance company We Chat public accounts,which will provide better information service for users and enrich the evaluation model for information service quality.This paper is divided into six parts.Firstly,the first chapter introduces the significance and research status of the research on the information service quality of life insurance company We Chat public account,summarizes the current information service quality evaluation system,and describes the research content,methods and innovation points of this paper.The second chapter mainly elaborates the We Chat public account,Libqual evaluation model and relevant theoretical knowledge,so as to lay a theoretical foundation for the subsequent establishment of the We Chat public account information service quality evaluation model of life insurance company.Lib QUAL evaluation model for reference,in the third chapter to the user perceived value,customer satisfaction theory as the foundation,combining with the characteristics of life insurance industry and We Chat operation mode,the preliminary construction of life insurance company We Chat public information service quality evaluation model,with a focus group discussion method for the construction of the index for selection,evaluation,and finally by the expert scoring method to discuss the evaluation scores,using software yaahp consistency inspection,the result of the expert scoring to determine evaluation index weights,finally established consists of three dimensions of evaluation indexes and 21 birthday risk company We Chat public information service quality evaluation system;In the fourth chapter,the questionnaire survey method is used to collect the data of the evaluation index system constructed and the SPSS software is used for analysis.The AHP method is used to determine the validity and reliability of the questionnaire data,and the empirical analysis of the survey results is carried out.The fifth chapter is mainly based on the survey results put forward the current life insurance company We Chat public account information service quality deficiencies and optimization suggestions;Chapter six is the summary and prospect of this paper.