Publishing Research On Red Publishing Of Life Bookstore

Life bookstore is a very influential nonparty red publishing organization in modern Chinese publishing history.From its establishment in 1932 to 1948,life bookstore,Dushu Press and Xinzhi Bookstore merged into life,reading and Xinzhi Sanlian bookstore.In nearly 17 years of publishing process,life bookstore has always been aiming at calling the public to wake up and pass on advanced ideas,uniting a group of editors and authors with common ideals,publishing variety of red publications in content and form,forming a new unique red publishing style.Through these red publications published by the life bookstore,readers have advanced spiritual pabulum and gained strength to fight bravely.At the same time,the red publishing work of life bookstore has also made an important contribution to publicizing the party's principles and policies,establishing the party's image and expanding the party's influence.Learning and studying the publishing activities of red publications in life bookstore can also provide some reference for contemporary society to carry out ideological construction work.The publishing activities of life bookstore from the perspective of red publishing was researched in this paper.In terms of research methods,the methods of literature research and content research was used to collect the historical data,book catalog and the chronicles and memoirs of the relevant staff of life bookstore,and widely sort out the academic journals,books and research results related to this research.On the basis of defining the research scope of life Bookstore's red publications,research work was carried out.Firstly,after reviewing the development process and publishing situation of life Bookstore's red publications,the publishing strategies and specific publishing situation of life bookstore in different periods and under different publishing conditions was analyzed,and on the basis of these research,its characteristics in the aspect of red publishing was summarized,including the following four aspects: laying emphasis on the cooperation with theoretical writers,existing side by side and play a part together with the struggle,diversified red publications and closely following the development of current events.Finally,the value and significance of red publicity created by life bookstore was researched in this study,and the inspiration of successful cultural communication of life book store on contemporary ideological construction work was considered on foundation of this.