| In early 2020,COVID-19 affected the museums in all parts of the world.As a public cultural service organization,the museum has launched a variety of online public cultural services during its closing period,including online digital archives,online exhibitions,online education courses,real-time live activities,online games,art and cultural programs,and cultural services and information provided through social media.Museums have effectively played their own functions and missions,and actively undertaken social responsibilities.Online public cultural services of museums have the characteristics of diversity,public welfare,interest and comprehensiveness.The main providers are diverse and the activities are diverse.The service content pays attention to the mental and mental health of the public and is full of interest and personality.The public can obtain these online public cultural services and educational resources free of charge through a variety of channels and paths.When museums meet the growing material and spiritual cultural needs of the public through online public cultural services,online public cultural services are also facing problems such as insufficient supply,uneven service quality,insufficient participation,interaction and sustainability.In the digital era,the Internet,as the carrier of knowledge dissemination,is also the basis for museums to carry out online public cultural services.Museums need to further understand and Internet characteristics,promote the integration and sharing of resources,establish a clear and complete public cultural service system,and provide more sustainable and broad services for the public.At the same time,users who are familiar with the Internet should carry out research on the audience of Museum online public cultural services,deepen the understanding of users of Museum online resources,and ultimately enhance the online participation of the public,so as to promote the sustainable development of Museum online public cultural services. |
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