When Virtual Lights Into Reality: "Taking ID" As A Kind Of New Technology

"Everything can take ID" is a new media practice upsurge,especially in the fans group.The so-called " Taking ID ",is to make the fans' virtual ID accounts taken a photo with their idol symbols,which is equivalent to their own body and their idol in total.This research believes that compared with the common sense of punching in,this behavior of celebrity chasing has an added layer of body observation.This phenomenon emphasizing the "absence of physical bodies " and more emphasis on the "presence of virtual bodies"(i.e.,ID).Therefore,the space-time narrative of technology and the supporting culture of fans behind it are of great research value.Specifically,(1)Firstly,we will observe,summarize and restore the group interaction and emotional evolution of participants on the most obvious public platforms——such as Weibo——through text analysis.Media technology constructs a new reality divorced from the context of reality,and the technical body “ID” is the common identity mark in our activities.We can solve the problem of "how others are present" by touching how participants' memories and time perception are made and impregnated with real text.(2)Then we detach ourselves from the superficial complexity of the text and focus on the technical body,namely ID itself.ID is not only the subject but also a kind of intermediary.How to project freely between reality and virtual,so as to construct the unique media landscape of "with ID" ? These questions can help us think about how the body is present.(3)Finally,it is necessary to solve the relationship between space and people from an overall perspective,that is,to think about how the location(for a certain part of the specific crowd)is present.Baudrillard once pointed out that people's consumption of things has turned to the consumption of images or media-oriented image symbols.The reason why " Taking ID " attracts so many fans to participate is that it projects images of idols or other symbols on ordinary urban screens,which makes it attached with huge emotional value and adhesive tension.In this process,a series of problems,such as the generation of media and space,the binding or hedging of capital and emotion,the visual system and the metaphor of power,will come into being.This study will follow the usual path of phenomenological research from the outside to the inside and from the concrete to the abstract.It is hoped that through the above three dimensions of platform observation,abstract tracking and cultural reflection,the three problems of how others are present,how the body is present and how the position is present in the "Taking ID" media practice can be explained in turn.As a new technological cultural landscape in the era of mobile Internet," Taking ID " not only has important research value in the field of technology realization of new media,but also has strong realistic ethical significance in the fields of public emotional space construction,fans' psychology and collective behavior.In view of the above problems,we will make a relatively comprehensive understanding and interpretation of this new media practice,and finally reveal how it is realized in the real sense--let the virtual "mirror" into the reality.