Research On The Wechat Official Account Report In Public Health Emergencies

Since the 21st century,with the rapid development of industry and the globalization of economy,the scale and population of cities have increased exponentially.Under the pressure of population and development,large-scale public health emergencies have become more and more frequent.In public health emergencies,media coverage is the main source for the public to understand the relevant information,and then plays a crucial role in the development of the event.How and from what perspective the media reports public health emergencies directly affects the public awareness and action.Novel coronavirus pneumonia is the official account official account China's research and development.Based on the new crown pneumonia epidemic situation,the WeChat public platform of "three micro ends" is used to carry out a framework study on COVID-19's related reports.From the various WeChat public numbers,we choose three categories of official account,media category and enterprise category WeChat public number,and select healthy Chinese,surging news,and clove doctors as the representatives of the three categories of WeChat public numbers.The six categories of quantity,push form,manuscript source,news source,reporting theme and reporting tone are introduced.The crisis communication stage theory is introduced to conduct a longitudinal comparison of the three major WeChat public numbers in the new official account of the epidemic and the longitudinal comparison of the epidemic stages.China's COVID-19 official account,"healthy China",has used the core framework and compliment framework of the government,WeChat official account,and the media WeChat public number "surging news" has used expert interpretation framework,social interest framework,Chinese and foreign comparative frameworks,and economic impact framework.The official account of the corporate WeChat public "clove doctor" has used the power of technology.Framework and epidemic alert framework.Through further analysis,the differences between different media in their orientation and development direction,the multipath interpretation of journalistic professionalism and the responsibility and responsibility of WeChat official account in public health emergencies are analyzed.