HN Cable Company Development Strategy Research

HN Cable Co.,Ltd.is the only radio and television network operator in THE province.By 2012,the company has basically more or less substantially completed the integration of radio and television networks in the whole province.The full implementation of three nets fusion is an important step major step forward in the power network in China,but also caused the boundary of the radio and television operators and communications operators,make the difference between the two greatly decreases,and in many business cross,the objective cause,including HN cable radio and television operators face the front of the "three big operators" competition.which objectively causes radio and television operators including HN Cable radio and television operators to face the positive competition of the "three major operators." For HN cable,after these years development is implemented by the triple play is not very optimistic,although the fusion has brought new business,such as the Internet,but is subject to many unfavorable factors,such as broadband exports and talent shortage,HN cable's new business development is not smooth,meanwhile,the "three carriers in the triple play",introduced the IPTV business,in just a few short years time quickly ate HN HN province cable within a lot of original TV users,along with the rapid development of Internet has produced "love optimal teng" short video platforms such as Internet video platforms and trill rapid rise,With the dramatic change in the viewing habits of young people represented by the "post-90s" and "post-00s",HN cable's traditional TV subscribers face the possibility are facing the potential of a further sharp decline.However,the Ministry of Industry and Information Technology MIIT issued four 5G licenses in June 2019,which,in addition to the along with "three major operators",also included China Radio,Film and Television,bringing significant opportunities for the transformation and development of HN Cable.In this context,by analyzing the development status,current strategy,external environment and advantages and disadvantages of HN cable,this paper proposes a transformation and development strategy suitable for HN cable,so as to stimulate its endogenous power and achieve the breakthrough in the 5G era.In this context,this paper will analyze the current development status,current strategy,external environment and its own advantages and disadvantages of HN cable,and propose a transformation and development strategy suitable for HN cable,so as to stimulate its endogenous power and achieve a breakthrough in the 5G era.This paper uses PEST analysis tool to analyze the external environment for the development of THE HN cable,and USES SWOT analysis method to study the advantages and disadvantages pros and cons,opportunities and challenges of the company,and concludes that the HN cable should adopt a diversified development strategy.Finally,the author puts forward puts forth both implementation and safeguard measures at the tactical level the implementation measures and safeguard measures at the tactical level.Implementation measures include accelerating speeding up the layout of 4K ultra hd industry;Optimize intelligent terminal services;Leading the company's digital transformation with smart radio and television;Focus on providing social information services;We will actively invest in five aspects of 5G network construction and industrial development,and take safeguard measures from improving modern enterprise management system.To study major issues on special topics;As soon as possible,the 700 MHz frequency band frequency clearance will be the escort for the implementation of the strategy.